The eKYSS we met with aims to be the Netflix of language education, providing Korea's first and only subscription-based language learning service. Operating the foreign language education platform MAPOOL and the global Korean language education platform GANADARA, they are revolutionizing traditional educational platforms and emerging as leaders in the future market. We sat down with eKYSS CEO Hyun-jun Lee, who is challenging the market with his unique approach.
Their key differentiators are a smart learning-based, self-directed study model, a subscription-based service, and a curriculum that seeks a balance between language and personal character. CEO Hyun-jun Lee’s special lecture on Hunminjeongeum has recorded over 4 million views across YouTube and other platforms—a feat he is proud of, as it's an achievement not easily reached even by professors of Korean literature.
While global language education platforms, especially those based in the United States, remain strong, eKYSS is confidently challenging them with a sense of Korean pride. "Seeing so many people touched and supportive of the lectures, I feel a great sense of responsibility," he said. "We want to continue being a company that delivers inspiration and learning to the world, with a focus on the Korean language."
The eKYSS we met with aims to be the Netflix of language education, providing Korea's first and only subscription-based language learning service. Operating the foreign language education platform MAPOOL and the global Korean language education platform GANADARA, they are revolutionizing traditional educational platforms and emerging as leaders in the future market. We sat down with eKYSS CEO Hyun-jun Lee, who is challenging the market with his unique approach.
Their key differentiators are a smart learning-based, self-directed study model, a subscription-based service, and a curriculum that seeks a balance between language and personal character. CEO Hyun-jun Lee’s special lecture on Hunminjeongeum has recorded over 4 million views across YouTube and other platforms—a feat he is proud of, as it's an achievement not easily reached even by professors of Korean literature.
While global language education platforms, especially those based in the United States, remain strong, eKYSS is confidently challenging them with a sense of Korean pride. "Seeing so many people touched and supportive of the lectures, I feel a great sense of responsibility," he said. "We want to continue being a company that delivers inspiration and learning to the world, with a focus on the Korean language."
View All Articles